How do I optimize my ad text?as a basic rule use clear well-written and specific ad text that highlihighlights what sets your product or service apart from the competition
-Create simpke enticing ads
-Include prices and promotions
-Use a strong call-to-action
-Include one of your keywords in your ad text.(bold font)
-choose the bert destination URL
-Test multiple ads in each ad group(rotates ads) http://adwords.google.com/suppor/aw/bin/answer.py?hl=en&answer=27648
